In the ever-evolving landscape of online shopping, user experience stands as a cornerstone of success. CRED, a notable player in this domain founded by Kunal Shah, has taken a path less traveled in its store design by deliberately omitting a search button.
This intriguing decision to why there is no search button on CRED is not arbitrary but is deeply rooted in the psychology of shopping and user engagement.
Earlier, I thought probably I am not able to locate the search button, then I thought a company like CRED won't make this mistake to make such a basic feature so hard to locate. Then I thought, it probably a bug. But even after many months, I see that CRED has not implemented it. WHat surprised me more is that there was not much discussion around it on the internet. So I decided to find it myself, Why there is no search button on CRED store
Emotion-Driven Shopping Experience
CRED's Philosophy: At its core, CRED's philosophy revolves around creating an emotional and memorable shopping experience. This approach starkly contrasts with traditional e-commerce platforms like Amazon or Flipkart, where the journey is predominantly intent-based.
Impulse vs. Intent: Traditional platforms cater to intent-based shopping, where consumers search directly for a specific item. CRED, on the other hand, champions an impulse-based shopping environment, akin to a leisurely stroll through a mall.
2. Why No Search Button on Cred Store
Fostering Impulse Purchases on Cred Store: By not including a search button, CRED strategically steers away from intent-based purchases. The platform is designed for consumers who are open to exploring and are susceptible to impulse buys, often influenced by attractive visuals or unique product offerings.
Psychology of Shopping: This design choice aligns with the psychology of emotions and habit formation. Engaging and visually appealing experiences are more likely to leave a lasting impression, thereby encouraging repeat visits and purchases.
3. The Shopping Experience as an Adventure
Beyond Transactions: CRED's store is envisioned as more than a mere transactional space. It's an adventure in retail, where the journey itself is part of the allure.
Design and Layout: The layout of the CRED store encourages exploration and discovery, much like the strategic placement of escalators in malls to facilitate window shopping and accidental discoveries.
Conclusion
The absence of a search button in the CRED store is a calculated design choice, aiming to create a unique, emotion-driven shopping experience. This strategy not only differentiates CRED from conventional e-commerce platforms but also highlights the importance of understanding consumer psychology in shaping shopping habits. CRED's approach transforms the act of shopping into an engaging, exploratory adventure, emphasizing the joy of discovery over the efficiency of search.